Innovation with Design Thinking

Visual Tools for Business Transformation

Customer Focus

Our goal is to understand your needs and use innovative approaches to help reaching tailored solutions.


We work with your team at every stage of the design process, ensuring that everyone is involved and engaged.

Strategic Design

We’re not a design company. We combine our business strategy knowledge with design thinking to generate impactful solutions.

A little bit of who we are

Our Services

Design Thinking & Innovation Workshops

We offer workshops to help teams learn and apply design thinking to solve business challenges in a creative and collaborative way.

Visual Tools Development

We develop customized visual tools to help clients analyze and transform their business.

Business Strategy & Innovation Consultancy

Support from design thinking & innovation experts to identify problems, define solutions and implement solutions with a long-term perspective.

Visual Tools Training

Training teams in the use of visual tools for data analysis, defining strategies and generating innovative ideas.

Design Thinking Approach

We use a design thinking approach to create customized solutions for our clients. Our process involves empathy, ideation, prototyping, and testing.

Visual Tools for Business Analysis and Transformation

We specialize in building visual tools for business analysis and transformation. Our tools help clients understand complex information and make better decisions.

Our Beliefs

Innovation & Creativity

We believe innovation is the force that drives societies to a better future. And creativity is the energy that powers this force.

Positive Impact
Positive Legacy

Solving problems is what we do, but that’s not enough for us. We want to leave a legacy: a little of our DNA to generate future transformation.


Forward-thinking offers a glimpse of the future. A future-oriented approach helps us to build and understand trends, scenarios, and technology and prepare companies to anticipate these changes and succeed in this uncertain world.

We see people

Before solving companies problems, it is necessary to understand people’s needs.
There is always someone on the other side.
We see people.

Keep Learning

A growth-mindset is always looking for opportunities to learn. The permanent desire to learn is a seed that germinates knowledge and increasingly better and more imaginative solutions, and allows us to always be at the forefront of innovation.


Life is an individual voyage, but not a lonely journey. We believe in the power of collaboration, working together and co-creation to achieve more than the sum of individual parts.

Team Experience

The whole is much more than the sum of it’s part. Meet our team!

Sergio Seloti.Jr


Master and PhD in business strategies from FGV-SP (BR).

Business designer, innovator, researcher, forward-thinker, kaospilot, and storyteller.

More than one decade of working experience in the IT industry and strategy consultancy. Mentor and advisor for young entrepreneurs and startups. 

Almost 20 years in business education, teaching business strategy, entrepreneurship, and innovation.

Let’s work together on your
next project

What about a coffee? ☕